Travel Industry: Strategic Consulting + Design and Contents

Destination narratives

What We Do
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WHAT WE DO

We redesign travel brand strategies to enhance the experience and add conversational value. We boost travelers' recommendations and reviews to promote destinations and hotel brands.

Brand Narrative

Content strategies to build unique and consistent narratives across all media (owned, paid, earned).

Content performance audit

Development of specific analytic tools and KPIs to measure content performance.

Redesign and content development

 Webs, microsites, social networks; resource centers for stakeholders, media, bloggers.

Mobile and SM Apps

 Strategies and benchmarking to develop apps that serve travelers’ actual needs (expertise, social, discovery, sense of belonging).

WOM

Generation of content with conversational value to boost recommendations and positive reviews. How to add conversational value to travel services and experiences.

Seminars and workshops

 Travelers’ motivations for sharing, storytelling opportunities, defining brand tone and voice, increasing engagement and shareability.

 We build narratives to incite travellers to share their experiences and become brand advocates.

Carlos Pérez
  • Jordi Llagostera - beFRESCO Founding partner

    “Positive word of mouth leads to sustained growth: more visitors, longer stays, and higher RevPar.”

    Jordi Llagostera - beFRESCO Founding partner
  • Alex de Waal - beFRESCO Founding partner

    “Word of mouth propaganda is the most powerful propaganda for any destination.”

    Alex de Waal - beFRESCO Founding partner
  • Thomas Chatelain - beFRESCO Hotel Excellence

    “Today successful brands create worth mentioning, memorable experiences.”

    Thomas Chatelain - beFRESCO Hotel Excellence
  • Jordi Llagostera - beFRESCO Founding partner

    “Positive word of mouth leads to sustained growth: more visitors, longer stays, and higher RevPar.”

    Jordi Llagostera - beFRESCO Founding partner
  • Alex de Waal - beFRESCO Founding partner

    “Word of mouth propaganda is the most powerful propaganda for any destination.”

    Alex de Waal - beFRESCO Founding partner
  • Thomas Chatelain - beFRESCO Hotel Excellence

    “Today successful brands create worth mentioning, memorable experiences.”

    Thomas Chatelain - beFRESCO Hotel Excellence

Contents with conversational value

We rebuild contents' brand strategies around travelers's motivations for sharing.

Norsemen
vive en el centro historico del DF Mexico, junto con musicos, camareras, barmans, cobra boletos etc, el centro del DF una joya.
Reading
Away
Norway's Alexander Dale Oen and Iceland's Jakob Jóhann Sveinsson on top of the Shanghai World Financial Center supertall skyscraper, on a day off at the Shanghai 2011 World Aquatics Championships.

Workshops

We provide Seminars and Workshops tailored to your contents' goals and needs: how to identify storytelling opportunities, how to better understand travelers' motivations for sharing, or how to define proper voice and tone are some of the recurrent topics.

Do you need a fresh approach?

Drop us a line.