Travel Industry: Strategic Consulting + Design and Contents

Destination narratives

What We Do
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WHAT WE DO

We redesign travel brand strategies to enhance the experience and add conversational value. We boost travelers' recommendations and reviews to promote destinations and hotel brands.

Brand Narrative

Content strategies to build unique and consistent narratives across all media (owned, paid, earned).

Content performance audit

Development of specific analytic tools and KPIs to measure content performance.

Redesign and content development

 Webs, microsites, social networks; resource centers for stakeholders, media, bloggers.

Mobile and SM Apps

 Strategies and benchmarking to develop apps that serve travelers’ actual needs (expertise, social, discovery, sense of belonging).

WOM

Generation of content with conversational value to boost recommendations and positive reviews. How to add conversational value to travel services and experiences.

Seminars and workshops

 Travelers’ motivations for sharing, storytelling opportunities, defining brand tone and voice, increasing engagement and shareability.

 We build narratives to incite travellers to share their experiences and become brand advocates.

Carlos Pérez

THE TEAM

beFRESCO is a consultancy and advisory company for the Travel Industry.

Carlos Perez

Carlos Perez

Founding Partner and CEO View Details
Federico Pareja

Federico Pareja

Founding Partner and CMO View Details
David Walker

David Walker

Founding Partner and Content Director View Details
Carlos Perez

Carlos Perez

Founding Partner and CEO

Social Media Stategist and Content Marketing developer, helping B2C leading international brands to design and implement SM campaigns based on quality contents and social currency. Throughout his career, he has worked at key managerial and consulting positions, developing innovative approaches to move brands and organizations forward, implementing effective teamwork practices and protocols to ensure success.

Federico Pareja

Federico Pareja

Founding Partner and CMO

A marketing professional with over 13 years of international experience. He holds deep knowledge of all aspects of marketing and communication, including advertising, PR, market research, branding, printed, online and social media. He has worked as an independent consultant, mainly with clients from the editorial, fashion, cinema and tourism industries. His portfolio includes brands/companies such as: Pandora, Lise Charmel, Mexican Tourist Board, Fous/Edipresse, Colombia Tourist Board, and V Magazine, among others.

David Walker

David Walker

Founding Partner and Content Director

He has launched and managed internationally known magazines and media brands throughout Europe, Latin America, the US, and Asia. As the editorial and publishing director of one of the world’s largest travel guide publishers, he brought the world’s best known travel guides into the US market, and as an established content and editorial director, he brings content-first and brand-sensitive editorial management to beFRESCO’s world-wide network of content providers, bloggers, travel writers, photographers, and passionate amateur travelers.

  • Jordi Llagostera - beFRESCO Founding partner

    “Positive word of mouth leads to sustained growth: more visitors, longer stays, and higher RevPar.”

    Jordi Llagostera - beFRESCO Founding partner
  • Alex de Waal - beFRESCO Founding partner

    “Word of mouth propaganda is the most powerful propaganda for any destination.”

    Alex de Waal - beFRESCO Founding partner
  • Thomas Chatelain - beFRESCO Hotel Excellence

    “Today successful brands create worth mentioning, memorable experiences.”

    Thomas Chatelain - beFRESCO Hotel Excellence
  • Jordi Llagostera - beFRESCO Founding partner

    “Positive word of mouth leads to sustained growth: more visitors, longer stays, and higher RevPar.”

    Jordi Llagostera - beFRESCO Founding partner
  • Alex de Waal - beFRESCO Founding partner

    “Word of mouth propaganda is the most powerful propaganda for any destination.”

    Alex de Waal - beFRESCO Founding partner
  • Thomas Chatelain - beFRESCO Hotel Excellence

    “Today successful brands create worth mentioning, memorable experiences.”

    Thomas Chatelain - beFRESCO Hotel Excellence

Contents with conversational value

We rebuild contents' brand strategies around travelers's motivations for sharing.

Norsemen
vive en el centro historico del DF Mexico, junto con musicos, camareras, barmans, cobra boletos etc, el centro del DF una joya.
Reading
Away
Norway's Alexander Dale Oen and Iceland's Jakob Jóhann Sveinsson on top of the Shanghai World Financial Center supertall skyscraper, on a day off at the Shanghai 2011 World Aquatics Championships.

Workshops

We provide Seminars and Workshops tailored to your contents' goals and needs: how to identify storytelling opportunities, how to better understand travelers' motivations for sharing, or how to define proper voice and tone are some of the recurrent topics.

Do you need a fresh approach?

Drop us a line.