Content strategies to build unique and consistent narratives across all media (owned, paid, earned).
Content performance audit
Development of specific analytic tools and KPIs to measure content performance.
Redesign and content development
Webs, microsites, social networks; resource centers for stakeholders, media, bloggers.
Mobile and SM Apps
Strategies and benchmarking to develop apps that serve travelers’ actual needs (expertise, social, discovery, sense of belonging).
Generation of content with conversational value to boost recommendations and positive reviews. How to add conversational value to travel services and experiences.
Seminars and workshops
Travelers’ motivations for sharing, storytelling opportunities, defining brand tone and voice, increasing engagement and shareability.